The former CIO of Lloyds Bank, when it flirted with its post-GFC near-death experience, has put the turnaround entirely on a forced and obsessive organisational overhaul geared towards the customer.

In Australia recently, Morteza Mahjour, now an advisor to large institutions including Publicis Sapient, a unit of the Paris-based global communications group Publicis, met with some of Australia’s banks and about 50 CMOs.