After an absence of more than two years, Cadbury has launched an estimated $5 million-plus integrated advertising campaign to drive growth of its top selling brand, Cadbury Dairy Milk, in a series of advertisements that are a radical departure from the chocolate manufacturer's style.

The campaign, comprising television, print, radio, billboard and online ads by Whybin Lawrence TBWA, uses claymation characters similar to those in the film Chicken Run, and for the first time has moved away from Cadbury's family advertising images.