Big tech could be forced to tell consumers what their data is worth
As Congress bears down on big tech companies, two senators want to force giants like Google, Facebook and Amazon to tell users what data they're collecting from them and how much it's worth.
The legislation floated Monday by Sens. Mark Warner, D-Va., and Josh Hawley, R-Mo., goes to the heart of the tech giants' lucrative business model: harvesting data from platform users and making it available to advertisers so they can pinpoint specific consumers to target.
AAP
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