Media Observed

As billionaires vie for Paramount, a Network 10 sale looks more likely

What happens to Ten as David Ellison, media mogul Byron Allen and PE firm Apollo look at wresting control of Paramount from Shari Redstone?

Sam Buckingham-JonesMedia and marketing reporter

Feb 4, 2024 – 7.05pm

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It is the perennial question – and it’s back again. What is going on over at Network Ten, now Paramount? And this time it comes with the added intrigue that this year the home of MasterChef, Gladiators and Robert Irwin may soon be up for sale.

Over the past two months, a series of events has made it all but certain that Paramount Global, the $15 billion media company that owns Paramount Pictures, the Paramount+ streaming platform, free-to-air network CBS, Nickelodeon, MTV, and a smattering of far-flung international assets, will change hands.

Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review.