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Alan Jones' exit a loss for Nine Radio but an opportunity to reset

Max Mason
Max MasonSenior reporter

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Nine Radio faces a loss of audience in the short term with the exit of Alan Jones from breakfast radio, but investors and media buyers believe his replacement Ben Fordham and others have an opportunity to convince younger listeners, and with them advertisers who have been shunning the controversial 79-year-old shock jock, to tune into the conservative radio network.

Alan Jones making a public apology for his remarks at a young Liberal party function that Julia Gillard's father had died of shame. SMH

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Max Mason covers insolvency, courts, regulation, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max's journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/alan-jones-exit-a-loss-for-nine-radio-but-an-opportunity-to-reset-20200512-p54s3k