AI-led ‘conversational commerce’ to kill brand websites in five years
Paul McIntyreContributing editor
Minority Report is no longer just a movie.
The former lead engineer for Amazon’s Alexa voice assistant told a gathering of Australian blue-chip brands including Qantas, Bankwest, AGL and Open Universities, to stop working on their websites and apps as the primary channel for customer contact and commerce.
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Paul McIntyre is CMO Brief's contributing editor, covering marketing, content, media and tech. Connect with Paul on Twitter. Email Paul at paulmcintyre@afr.com
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