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AI-led ‘conversational commerce’ to kill brand websites in five years

Paul McIntyre
Paul McIntyreContributing editor

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Minority Report is no longer just a movie.

The former lead engineer for Amazon’s Alexa voice assistant told a gathering of Australian blue-chip brands including Qantas, Bankwest, AGL and Open Universities, to stop working on their websites and apps as the primary channel for customer contact and commerce.

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Paul McIntyre is CMO Brief's contributing editor, covering marketing, content, media and tech. Connect with Paul on Twitter. Email Paul at paulmcintyre@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/ai-led-conversational-commerce-to-kill-brand-websites-in-five-years-20190516-p51nzk