SmilesDirect Club is majority owned by venture capital firm Camelot
It claims to be able to cut the cost of traditional braces on teeth by 60pc
It uses 3-D printing technology to produce clear aligners from a Nashville plant
Private equity-backed United States teeth-straightening company SmileDirectClub is preparing to shake up the orthodontics market in Australia.
The US$3.2 billion ($4.5 billion) company says the cost of traditional braces on children's teeth in Australia is very expensive by world standards.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
