Infant formula group Bubs Australia is expanding into the vitamins sector with a new range of children's products called Vita Bubs and has signed up international model Jennifer Hawkins as the front person for the brand that will be sold in pharmacy giant Chemist Warehouse from October.

But the core Bubs range of goat's milk infant formula products has experienced a slowdown in Australia in the June quarter, with revenue falling 15 per cent as the daigou trade into China was disrupted by heavy cutbacks in flights to China and logistics problems.