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Xavier Shay doesn’t look like a bank boss. That’s why he’s winning

Xavier Shay doesn’t look like a bank boss. That’s why he’s winning

From splitting bills to rentvesting, the country’s big banks may have finally figured out Millenials and Gen Z customers with fast-growing digital offshoots.

Xavier Shay, CEO of Bendigo Bank’s online neobank Up, previously spent seven years in the US with global fintech Square. Elke Meitzel

With his long shaggy locks and hipster beard, Xavier Shay does not look like a typical bank boss.

But whatever he’s doing at Bendigo Bank’s youth-focused online lender Up, it’s working. The offshoot headed by Shay now accounts for 40 per cent of the regional lender’s customer base, servicing over 1.2 million account holders with a mortgage book that has tripled to $1.7 billion.

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Angira Bharadwaj
Banking and financial services reporterAngira Bharadwaj is a banking and financial services reporter for The Australian Financial Review. Email Angira at angira.bharadwaj@nine.com.au

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Original URL: https://www.afr.com/companies/financial-services/xavier-shay-doesn-t-look-like-a-bank-boss-that-s-why-he-s-winning-20251021-p5n431