Pepper Money will target Airtasker contractors, Uber drivers and Airbnb owners to grow its 0.5 per cent share of the Australian home loan market as it eyes a massive $1.3 billion listing on the ASX.

Pepper, which was taken private by KKR in 2017 for $676 million, is opening up its books to prospective investors as it looks to raise $500 million in an initial public offering that will see its shares start trade on the ASX on May 25.