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Pilita Clark

Why people really decide to install solar panels

In an ideal world we would not need to be prodded into greener behaviour. But in many cases, the social contagion effect is a key motivator.

Pilita ClarkColumnist

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One morning not that long ago, I got to my desk in the office and announced to anyone within earshot that I had just done something unexpected and depressing.

My 19-year-old Toyota had abruptly died and in the rush to replace it, I had ended up buying another petrol-electric hybrid instead of the fully electric plug-in car my partner and I had always thought we would get next.

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Financial Times

Pilita Clark is an associate editor and business columnist at the Financial Times. She writes a weekly column on modern corporate life, as well as features and other articles.

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    Original URL: https://www.afr.com/companies/energy/why-people-really-decide-to-install-solar-panels-20241211-p5kxle