Opinion
Why people really decide to install solar panels
In an ideal world we would not need to be prodded into greener behaviour. But in many cases, the social contagion effect is a key motivator.
Pilita ClarkColumnistOne morning not that long ago, I got to my desk in the office and announced to anyone within earshot that I had just done something unexpected and depressing.
My 19-year-old Toyota had abruptly died and in the rush to replace it, I had ended up buying another petrol-electric hybrid instead of the fully electric plug-in car my partner and I had always thought we would get next.
Financial Times
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