LNG imports, solar farms, batteries, hydrogen and gas-fired power generation are all on the table for Viva Energy as it seeks to diversify its loss-making refining site at Geelong while tapping new opportunities in clean energy.

The unveiling of the strategy to transform Geelong into an "energy hub" for Australia's south-east came as the petrol and diesel supplier cheered the market with what was regarded as its first profit upgrade since it listed in July 2018.