Deals Direct will be the first Australian purely online retailer to list on the ­Australian Securities Exchange via a back-door float.

Michael Rosenbaum, 33, who will remain as chief executive, said the company raised just over $6.2 million through the listing through former mobile solutions group Mnemon . The proceeds will be put towards acquiring targeted e-commerce businesses. The company will have a market capitalisation of $24.4 million following the deal.