Sell the sizzle! The old marketing mantra is as powerful as ever. Beyond Meat’s veggie burgers are pitched as a way to save a warming planet. Demand is surging, according to last week's first-quarter results.
After jumping about 30 per cent on Friday (Saturday AEST), shares in the Los Angeles-based company are worth five times as much as at their March debut. But not everyone buys the story. A whopping 34 per cent of the free float is out on loan to short-sellers.
