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Vodafone gets a start in the bush, now to make it work

Vodafone’s never been able to justify going to the bush. It needs at least 100,000 more customers to make its new deal work.

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There are no more excuses for No. 3 mobile carrier Vodafone.

Having been unwilling to invest in the bush for its 30 years in Australia, Vodafone’s new regional mobile network sharing deal should put it on equal footing with No. 2 carrier Optus and give it a better chance of eating into Telstra’s dominant market share.

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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com

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    Original URL: https://www.afr.com/chanticleer/vodafone-gets-a-start-in-the-bush-now-to-make-it-work-20240905-p5k87e