Chanticleer

Victoria’s busted economy is profit season’s sneaky big shock

Beneath the wild share price moves, a stunning narrative emerged from reporting season about one of Australia’s most critical economic growth engines.

Feb 28, 2025 – 9.00am

Email LinkedIn Twitter Facebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

At its heart, the biannual ASX profit reporting season that comes to a close on Friday is an exercise in storytelling.

Yes, the profit numbers that chief executives dutifully deliver are important. But what investors are looking for is a story about where the company is heading. Is it in a period of growth, consolidation or turnaround? How is it adapting to the conditions in the sectors and economies it operates in? Will the company be in a better or worse position in a year?

James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine.