What earnings season will reveal about corporate Australia
The write-downs we've already seen from the ASX 100 show what's coming this earnings season. Investors should watch closely, as they're bigger than COVID-19.
The next month is going to tell us everything – and nothing – about the true outlook for Australia’s biggest companies.
The economic damage caused by the COVID-19 pandemic means many investors will try to look through the earnings numbers presented by chief executives during the annual August earning season, which starts in earnest on Wednesday.
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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
