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Qantas’ profit drop is a good sign for Hudson. But new tests loom

Vanessa Hudson has walked the tightrope between customers, staff and shareholders. But will the economy make her turnaround harder?

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Vanessa Hudson is in the middle of one of the greatest juggling acts corporate Australia has seen in a long time. So far, she’s handling it well.

Qantas’ underlying profit before tax fell 18 per cent, or $380 million, to $2.1 billion. But this drop was expected and frankly necessary if Hudson was to walk the talk on striking a better balance between customers, staff and shareholders.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/qantas-profit-drop-is-a-good-sign-for-hudson-but-new-tests-loom-20240829-p5k69y