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Wirth’s rescue plan for Myer is missing one big thing: growth

For much of the last decade, Myer’s strategy has been to accept its diminished place in the market and shrink itself in response. Olivia Wirth’s plan is very different.

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Take a large and surprisingly rusted-on customer base. Add a solid online business, a reasonable inventory position and resilient operating cash flow. Sprinkle in a pinch of comparable sales growth and improving customer satisfaction.

These are the basic elements new Myer executive chair Olivia Wirth is working with as she plots a turnaround at the fabled department store. But the full-year results she handed down on Friday make it clear there’s one big thing Wirth’s plan is lacking: growth.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/olivia-wirth-s-plan-to-rescue-myer-is-taking-shape-20240920-p5kc48