Industry super’s “compare the pair” marketing campaign started changing Australia’s retirement savings industry almost two decades ago.
It has been so powerful that the industry funds have won the battle for Australians of all ages including, for the first time, retirees.
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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com
