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How Solly Lew beat Amazon

Premier Investments is a case study in the creation of a highly tuned retail business with enormous growth opportunities from taking famous local brands to international markets.

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Ask Solomon Lew how fashion retailer Premier Investments thrived in the face of the arrival in Australia of Amazon, and he says the answer is simple.

“We develop and manufacture all our own product,” he says.

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Tony Boyd is the former Chanticleer columnist. He has more than 35 years' experience as a finance journalist. Connect with Tony on Twitter. Email Tony at tony.boyd@afr.com

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    Original URL: https://www.afr.com/chanticleer/how-solly-lew-beat-amazon-20210923-p58u3w