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Tesla's Elon Musk taps into 'halo effect' to sell debt as did Netflix

Nabila Ahmed, Sridhar Natarajan and Molly Smith
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Tesla's Elon Musk is selling his dream. Bond investors seem to be closing their eyes and buying it.

Musk brought his charm offensive to the debt market at a meeting for bond buyers in Manhattan on Monday and came away with orders for $US600 million after just a few hours, according to investors briefed on the matter. The session was part of a four-day debt-marketing extravaganza aimed at raising $US1.5 billion to support the electric carmaker's new mass-market Model 3.

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    Original URL: https://www.afr.com/business/transport/automobile/telsas-elon-musk-taps-into-halo-effect-to-sell-debt-as-did-netflix-20170808-gxs735