Tesla's Elon Musk taps into 'halo effect' to sell debt as did Netflix
Tesla's Elon Musk is selling his dream. Bond investors seem to be closing their eyes and buying it.
Musk brought his charm offensive to the debt market at a meeting for bond buyers in Manhattan on Monday and came away with orders for $US600 million after just a few hours, according to investors briefed on the matter. The session was part of a four-day debt-marketing extravaganza aimed at raising $US1.5 billion to support the electric carmaker's new mass-market Model 3.
Bloomberg
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