Woolworths getting into the media business with Cartology
Sue MitchellColumnist
Updated
Woolworths' suppliers will be able to communicate with the retailer's customers online, by email and in-store under a new stand-alone media business.
Woolworths has established a separate business unit, dubbed Cartology, to commercialise its media operations by giving suppliers the ability to better engage with shoppers through its instore, digital and other media assets including Fresh Magazine.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
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