Myer is facing its fourth profit downgrade in 12 months after warning the slow start to winter will force it to clear excess stock.
While Myer has given no formal full-year earnings guidance, analysts who were previously factoring in losses of $6 million to $8 million in the July-half fear losses may blow out if gross margins are squeezed by aggressive discounting to clear winter stock.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com