The liquor arm of supermarket group Coles is set to accelerate the number of private label wine brands it stocks after a $5 house brand wine beat a field of 10,000 rivals to win an important industry award.
The head of wine sourcing for Coles' private label business, Ed Ashley, said the win by the group's private label Big & Bold Shiraz 2015 under the James Busby banner would add extra grunt to the private label push across the four retail brands operated by Coles in the liquor sector.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
