In a world first, Uber Eats has established a partnership with supermarket chain Coles to deliver ready-to-eat and ready-to-heat meals to time-poor consumers.

Coles and Uber Eats, the largest player in the online takeaway food-delivery market, kicked off a pilot program on Tuesday enabling customers in the Sydney suburb of Pagewood to order ready-made and semi-prepared meals from Coles through the Uber Eats app.