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Tennis Australia kicks off race for TV rights, proposals due by mid-April

Tennis Australia has joined the television rights race, calling for broadcasters already busy working on bids for cricket rights to lob an offer for the high-rating Australian Open and other tournaments.

The move means tennis and cricket are locked in direct competition for potentially between $1 billion and $1.5 billion worth of income from broadcasters over the next six years.

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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
John Stensholt is a former editor of the BRW Rich 200 and Young Rich Lists.

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    Original URL: https://www.afr.com/business/media-and-marketing/tv/tennis-australia-kicks-off-race-for-tv-rights-proposals-due-by-midapril-20180314-h0xhhn