Optus buoyant on FIFA World Cup, eyes cricket rights
Optus chief executive Allen Lew is expecting the FIFA World Cup to give the telecommunications provider a boost in mobile subscribers later this year and confirmed the Singtel-owned business is interested its expanding its cricket broadcast rights.
Optus has rights to broadcast all 64 games from the World Cup in Russia, thanks to a sub-licence deal it signed with SBS in 2016 where the government-funded broadcaster retained rights to air 25 games, leaving the telco with 39 exclusive matches at the tournament.
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