The founders of financial planning platform Netwealth predict artificial intelligence and data mining will lead innovation in the fast-growing platform market, ahead of an expected $900 million sharemarket listing of the family company later this year, which could catapult its founders onto the Financial Review Rich List.

Michael Heine, his brother Leslie Heine and and Michael's son Matt Heine, founded the company, which provides software and financial products to non-bank aligned financial planners, in 1999.