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Celeste Villani
The man who helped keep the Dazzeland name alive
When it opened its doors in 1991, Dazzeland was a $20m mix of fun and fantasy and the pinnacle of any trip to Rundle Mall.
Set on the Myer Centre’s top two floors, Dazzeland had a rollercoaster, train ride, starry ceilings, animated trees, dodgem cars and arcade games.
About $5 scored you unlimited rollercoaster and dodgem car rides. A further $4 would get you a chicken burger, fries and soft drink to top off the day.
Dazzeland was the centrepiece of the Remm Group’s $570m redevelopment of the Myer Centre, with about 3.5 million people visiting the amusement venue in 1992 alone.
But then Dazzeland lost its sparkle.Myer Centre management said the amusements intruded on the retail focus and they closed Dazzeland in 1998.
Melbourne businessman Brian Amatruda, who owns the Omni Property Group and Melbourne Pavilion, was determined to keep Dazzeland alive.
He bought the Dazzeland name and about $5.5m worth of rides and amusements for just $120,000.
He opened a play centre in Melbourne and called it Dazzeland and filled it with what had been once in Adelaide. 
After Mr Amatruda closed his business, the Dazzeland train was sold to Luna Park in Melbourne. It was only decommissioned in 2017.Other items were sold off and some can be found locally in South Australia.
																																								

Original URL: https://www.adelaidenow.com.au/web-stories/free/the-advertiser/melbourne-developer-who-helped-keep-adelaides-dazzeland-alive