d’Arenberg Cube in McLaren Vale visited by 1000 people a day since opening
ABOUT 1000 people a day have visited the giant Rubik’s cube since the $15 million building opened in McLaren Vale last month.
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ABOUT 1000 people a day have visited the d’Arenberg Cube since it opened last month.
Chief winemaker Chester Osborn, who came up with the vision for the $15 million building in 2003, said the initial feedback had been overwhelmingly positive.
“A lot of people were worried it would be an eyesore but people have been complimentary about the design of it,” Mr Osborn said.
The five-storey building includes public and private tasting rooms, several bars, an art gallery and a restaurant that is the first in Australia to use a 3D food printer.
“Everyone’s been very excited about the wine tasting and elaborate food,” Mr Osborn said.
“There are lots of culturally paraphernalia artefacts from all different cultures, (including) South East Asians, Indians and Aboriginals, and they represent how our cuisine is a combination developed from other cultures.”
The ground floor of the Rubik’s cube-like structure houses the Alternative Realities Museum, and visitors can download an app to learn about the 60 artworks on show.
“The art is very wine specific and d’Arenberg specific — it tells the story of the generations of d’Arenberg and it also tells how our wine is made,” Mr Osborn said.
The Cube was built with the help of $2 million State Government funding, on the proviso that 58 jobs were created.
The cellar door is open seven days a week, from 10am-5pm, and the $10 entry fee includes a standard wine tasting.
The restaurant is open for lunch from Thursday to Sunday.