Australia’s top up and coming influencers to watch in 2024

Some of Australia’s top influencer have racked up 10 million-plus followers. Take a look at the up and coming influencers on this year’s must watch list.

It’s no secret that a career as a content creator aka influencer can be very financially rewarding – just look at Australia’s top influencers: fitness mogul Tammy Hembrow (over 17m followers), cricket champion David Warner (10m followers), and everyone’s favourite F1 driver Daniel Ricciardo (almost 9m followers). Women make up the majority of the influencer industry at 59 per cent, while men contribute to the remaining 41 per cent.

Here are the up and coming influencers on this year’s must watch list.

ANNALISE LOGAN

@niknok123 (Tik Tok) = 675.4K followers, 89M likes

@beba_mou (Instagram) = 73.6K followers

With her cool rhythmical sounds of nail tapping, whispering and eating in her videos, Aussie sensation Annalise Logan provides her hundreds of thousands of followers with all the right ASMR (autonomous sensory meridian response) tingles. [Note: for those not in the know, ASMR is when we feel pleasure from watching or hearing content].

MAHMOUD ISMAIL

@mahmoudismail9736 (Tik Tok) = 395.1K followers, 21.1M likes

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Known as the “voice of Sydney”, Ismail Mahmoud is a comedian best known for finding and reviewing travel and food spots around Sydney. He also dabbles in interviews with locals, podcasts with special guests and quality content creation.

JAMIE NGUYEN

@lapetitejamie (Tik Tok) = 194.4K followers, 7.9M likes

@lapetitejamie (Instagram) = 209K followers

You can spot model, fashion and beauty content creator Jamie Nguyen at fashion shows for luxury, high-end labels. The fashionista keeps her Aussie fans up-to-date with the latest trends and best looks, and her followers can’t get enough.

ALEXIA GIAOURTAS

@aleexiiaa_xo (Tik Tok) = 191.1K followers, 5.0M likes

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She dances, she sings, she acts – Alexia Giaourtas is the definition of a triple-threat. The talented 23-year-old dabbles in a bit of everything, racking up millions of views on her videos and gushing comments from her fans.

ETIENNE STEVEN

@etiennesteven (Tik Tok) = 113.5K followers, 892.2K likes

@etiennesteven_ (Instagram) = 63.5K followers

Picture: Instagram

You may remember Etienne Steven from season 12 of The Voice Australia, where she sang a cover of Jason Derulo’s ‘Savage Love’ to much acclaim. While she may not have won the competition, the singer now spends her time recreating covers in her own unique way and has gained an impressive following in the process.

JANELLE HAN

Instagram: janellemyh – 113K followers

TikTok: janellemyh – 587.4K Followers

Janelle Han first splashed onto our TV screen last year as a contestant on reality dating show Married At First Sight. This Western Australia beauty blogger won Aussie hearts with her honesty and openness. Now based in Sydney, Janelle has grown her social following on Instagram and TikTok through beauty tutorials as a beauty influencer. Describing herself as a lupus warrior, Janelle talks openly about her auto-immune disease, lupu, to raise awareness.

BODHI JAKO

@bodhijako (Tik Tok) = 91.1K followers, 4.1M likes

@bodhijako (Instagram) = 75K followers

@bodhijako (YouTube) = 3.7K followers

Among the lifestyle and travel influencers to watch is surfer Bodhi Jako, whose fun and devil may care videos have inspired many young people to go on travel adventures of their own. Jako’s natural Aussie good looks and floppy hair add to his charm.

MILLY ROSE BANNISTER

@millyrosebannister (Tik Tok) = 9.8K followers, 1.7M likes

@millyrosebannister (Instagram) = 151K followers

Budding charity founder Milly Rose Bannister founded “All KND” in 2020, a youth-led organisation that works to prevent youth suicide around Australia. Bannister documents her journey on TikTok as she builds her charity “from scratch” in Sydney, Australia.

ALEX HOURIGAN

@alexhourigan (Instagram) = 9.2K followers

Ever heard of Two Broke Chicks, the weekly podcast about “two chicks who are broke in funds but rich in life”? Meet half of the duo, Alex Hourigan, who provides tips for Aussies to save money. She’s a podcaster and entrepreneur, along with her other half, Sally McMullen.

SALLY MCMULLEN

@sllymcmlln (Instagram) = 4.6K followers

Picture: Instagram

The other half of popular finance podcast Two Broke Chicks, Sally McMullen, is a self-confessed glam rock enthusiast, podcaster, foodie, fashion fanatic and travel blogger, along with her other half, Alex Hourigan.

LIANAH SALVATO

@itslianahwithah (Tik Tok) = 1.4K followers

Picture: Supplied

Part-time hairdresser with a passion for lifestyle blogging, marketing and content creation within the hospitality industry, Lianah Salvato admits content creation comes naturally. She has built a loyal following on TikTok after posting fun trends and dancing videos with family and friends during lockdown.

Originally published as Australia’s top up and coming influencers to watch in 2024