Brisbane Broncos pay $300k to international firm for new logo
The Broncos engaged the same global firm that overhauled the logo for European football giants, Juventus, for their proposed new badge – but fans are divided over the proposed changes. HAVE YOUR SAY
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The company engaged to redesign the Brisbane Broncos logo is the same global firm that overhauled the logo for European football giants, Juventus.
Interbrand is a leading worldwide brand consultancy company that, according to its website, ‘gives our clients the confidence to make Iconic Moves’.
The before and after images of both clubs demonstrate how Interbrand updated Juventus and what the plans are for the Broncos.
Juventus supporters at the time were angered by the change with some claiming they were being treated as customers, not fans.
Many commenters on our Broncos story this week were not supportive of the logo, some calling it ‘yuck’ and ‘boring’.
It is believed the Broncos chose Interbrand after a number of agencies bid for the role. The cost of the redesign is believed to be in excess of $300,000.
A simplified design depicts a horse head with a swooshing neck design, however it does not have either the words Brisbane or Broncos accompanying it.
The Broncos submitted a black-and-white version for approval, but have plans to incorporate their traditional colours palette into the logo, which could be introduced as soon as next season.
2026 marks the 20-year anniversary since the Broncos’ last premiership victory, and a new logo could be used to usher in a new era.
The club has had just two logos in their 37-year history — the iconic bucking Bronco that marked their entry into the then-NSWRL competition, and the current horse-head motif that was introduced in 2000, the year they won their fourth premiership (fifth including Super League).
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Originally published as Brisbane Broncos pay $300k to international firm for new logo
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