WNBL land blockbuster Foot Locker sponsorship for 2024/25 season

The WNBL’s upward trajectory is set to reach new heights for the 2024/25 season after signing a blockbuster sponsorship deal.

The WNBL’s upward trajectory is set to reach new heights for the 2024/25 season after signing a blockbuster sponsorship deal.

Foot Locker announced a major partnership with the NBL to continue the growth of women’s sports and amplify the momentum of basketball in Australia.

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The move comes off the back of Foot Locker’s recent sponsorship of the Australian men’s national team along with its longstanding support and the NBL.

The partnership will see the branding take centre stage across digital platforms, in-stadium branding, and promotional campaigns.

The 2024/25 WNBL season will officially commence with the opening round on October 30 with Foot Locker to host a season launch at its new “Foot Locker Reimagined” concept store in Melbourne Central on Wednesday, October 23rd.

WNBL and Foot Locker sponsorship for 2024/25.

“I’m really excited to see Foot Locker stepping up as a major partner for the WNBL,” said Bec Cole, reigning WNBL and NBL1 National Champion and captain of the Southside Flyers. “In the NBL1, we always push hard to win the ‘Foot Locker Player of the Week’ voucher because we are such sneakerheads. I can’t wait to see how Foot Locker elevates our league and inspires even more motivation in current and future players.”

“Partnering with the WNBL is a natural extension of Foot Locker’s dedication to basketball globally and in the Pacific region,” said Natalie Ellis, Vice President and General Manager of Foot Locker Asia Pacific.

“We’ve been deeply ingrained with the basketball community for years, and this investment ensures that the WNBL and its athletes will receive the visibility and recognition they deserve. Through this partnership, Foot Locker celebrates the extraordinary talent within the WNBL while also inspiring the next generation of female basketball talent.”

The WNBL continues to go from strength to strength. (Photo by Paul Kane/Getty Images)

Christy Collier-Hill, Head of the WNBL, shared her enthusiasm: “We are excited to welcome Foot Locker as a major partner of the WNBL.

“Their dedication to basketball in Australia mirrors our ambition to elevate the game and provide a platform for our athletes to shine.

“This partnership will not only boost the visibility of the league but also create unique opportunities for fans to engage with the sport. We look forward to working together to make a lasting impact on women’s basketball in Australia.”

The regular season commences on October 30 with the final day set to take place on February 16, 2025 before the finals commence.

Originally published as WNBL land blockbuster Foot Locker sponsorship for 2024/25 season