South Adelaide Football Club is using social media to boost performance on and off the field

SOUTH Adelaide Football Club is aiming high in 2014, hoping to score goals on and off the field.

SOUTH Adelaide Football Club is aiming high in 2014, hoping to score goals on and off the field.

The Panthers will use its new hashtag slogan #therearenolimits on Twitter, Facebook and Instagram to engage members, in the same way AFL clubs do.

South Adelaide chief executive Evan Arnold says he hopes the slogan will help build the club's success.

"Social media is very prevalent in sport these days and using social media (and using the hashtag as a theme for the club) helps create a community," he said.

"It's a contemporary platform for what's happening on and off the field."

Mr Arnold said he hoped the campaign would help push its players, coaches and staff to perform at their best.

"This season we want to climb the ladder," he said.

"We are not going to say that we are definitely going to make finals but we are going to climb the ladder - there are no limits to where we could end up."

The Noarlunga Downs-based club had the worst membership in the SANFL in recent years but plans to turn it around in 2014.

In the first six weeks of its 2013 membership campaign, only 113 people had signed on.

Already, 180 have joined for 2014.

Mr Arnold said the club also hoped to boost attendance at home games.

He said supporting and reconnecting with the southern community was at the forefront of the club's mind.

"We had a very low attendance (at home games) last year excluding the Good Friday game," he said.

"With a new coach, some new recruits and a new campaign, we are hoping to leave the past behind and move forward and start building a great membership base."