Western Bulldogs’ Thor-inspired jumper proving popular with fans

Western Bulldogs' Thor-inspired jumper may have polarised fans, but it's flying off the shelves with more than 100 pre-ordered in the 24 hours since the shock announcement.

The Bulldogs Thor-inspired jumper may have polarised fans, but it's flying off the shelves.

More than 100 jumpers were pre-ordered in the 24 hours since the Western Bulldogs announced the distinctive God of Thunder guernsey.

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The Herald Sun revealed today the jumper is part of the club's push to reverse a superhero-size drop in merchandise sales.

The Bulldogs had a 53 per cent decrease in merchandise sales last year - about $1.3 million in lost revenue.

The club wanted to focus on "creating new and exciting merchandise offers" with the Round 1 clash with Sydney at Marvel Stadium seen as a great opportunity.

The AFL has confirmed Sydney will wear its clash strip with a white back for the March 23 match.

The Bulldogs jumper features Marvel's Norse god's armour on the front and his crimson cape at the back.

It cost $120 for adults and $90 for kids.

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Originally published as Western Bulldogs’ Thor-inspired jumper proving popular with fans

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