Trinny London founder and fashion guru Trinny Woodall joins Sunrise

With the breakfast TV battle about to kick off again, one team has secured a popular UK beauty icon Trinny Woodall to boost its line-up.

Sunrise has added an international icon to its line-up in a bid to maintain its number one position in the perennial breakfast TV battle.

Sunday Confidential can reveal Sunrise - hosted by Natalie Barr and Matt Shirvington - has recruited British entrepreneur and businesswoman Trinny Woodall to feature regularly on its breakfast TV program.

Following positive feedback after previous appearances, Woodall has officially joined the team and will make her first appearance in coming weeks.

Sunday Confidential has been told she’ll appear every month, maybe more, to answer beauty trends, reveal beauty hacks and do’s and don’ts on fashion and beauty.

“Trinny is like the chick with the killer wardrobe and all the cool makeup tricks we all want to be friends with,” Barr said. “We love how open and honest she is .. and how can a Brit have such an Aussie sense of humour!

Trinny Woodall, who built the Trinny London beauty empire, is joining the Sunrise team. Picture: Supplied

Trinny Woodall starred in noughties fashion TV hit What Not To Wear with Susannah Constantine. Picture: Supplied

“Trinny knows women -what works, what doesn’t - her style advice is priceless.

“Nothing’s off limits - beauty, fashion, her latest escapades… and yes, she’ll answer our viewers’ burning questions. Brace yourselves.”

The no doubt costly new recruit will likely raise the eyebrows of some within the network, with Seven having embarked on a major cost-cutting exercise in recent months.

Seven West Media slashed 150 editorial staff in a round of redundancies which claimed big names including Queenslanders, newsreader Sharyn Ghidella and veteran weatherman Paul Burt.

Sydney, Melbourne and Adelaide all have fresh news directors, and new executive producers have been put in charge of Sunrise, Weekend Sunrise and Spotlight.

Originally published as Trinny London founder and fashion guru Trinny Woodall joins Sunrise