The Advertiser’s website has a brand new look and feel – here’s your guide to all the changes
It’s here – today we proudly unveil the most significant upgrade to The Advertiser’s website and mobile site in more than a decade. Here’s what has changed.
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Today, South Australians are discovering a whole new Advertiser.com.au.
This state’s premier news, sport, entertainment and information website has been rebuilt from the ground up to be faster, smarter, less congested and much more user-friendly.
For the past year, we have spent hundreds of hours with people all over Australia to find out what they want from their news websites and mobile sites. Our new suite of digital products – launching first in South Australia and then in New South Wales, Victoria and Queensland next month – gives our audience what they’ve asked for.
They asked for speed: we’ve delivered, by building one of the quickest-to-load news sites of any publisher, anywhere.
They asked to be able to find what they’re looking for more easily: we’ve delivered, by presenting a design that is clean and simple plus an intuitive navigation system that means users are only ever one click away from their area of interest.
They asked for more relevant content: we’ve delivered with more community news coverage across the state and personalised recommendations based on your reading habits. And in coming weeks, we’ll introduce topics that enable all content about that subject to be collected on one page.
News Corp Australia’s chief technology officer Julian Delany said the dramatic rise in consumer expectations around digital products in recent years has prompted a rethink in what News offers to its audiences.
“We’ve spoken to Advertiser, Sunday Mail and Messenger readers to listen to their views and hear directly what they want and expect from a digital news product,” he said.
“This extensive customer research has guided the new digital experiences we’ve unveiled this week. And this is just the beginning of The Advertiser’s digital evolution.”
More world-class functions and experiences will be rolled out in the weeks and months ahead, some of them detailed in the explainer graphic on this page, which also shows how to find all of your favourite destinations such as puzzles and games, and the digital replica of the newspaper.
We hope you enjoy the evolved advertiser.com.au and welcome your thoughts. We’ll be making adjustments based on your feedback, so please – don’t be shy! Email tiser@theadvertiser.com.au to let us know what you think.
We’re really looking forward to reading about what you think of our new digital home.
If you have specific questions or feedback about the new site and its functionality, go here to leave a question or comment for our editors. We’ll respond to as many questions as we can from 1pm-4pm today.