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South Australian Liberals’ ‘casual’ TV ads aim to boost popularity of leader Steven Marshall ahead of 2018 election

THE State Liberals have released a new series of TV commercials portraying leader Steven Marshall in a casual lunch setting in a bid to boost his popularity ahead of the 2018 state election.

Steven Marshall’s relaxed look in the Liberals’ new TV ads.
Steven Marshall’s relaxed look in the Liberals’ new TV ads.

THE State Liberals have released a new series of TV commercials portraying leader Steven Marshall in a casual lunch setting.

In an obvious attempt to boost his popularity ahead of the 2018 state election, the ads highlight Mr Marshall’s background in business and promote him as a father of two who is determined to return the state to its former glory.

“We’ve been a leader in the past and we can be a leader again. We need to scrape off the rust so we can shine again,” he said.

Mr Marshall places an emphasis on protecting vulnerable children in the state’s child protection system and providing energy security — priorities reflected in yesterday’s shadow cabinet reshuffle.

The last Advertiser-Galaxy poll in September had Mr Marshall and Premier Jay Weatherill both at 31 per cent as preferred premier, with 38 per cent uncommitted.

Steven Marshall - positive leader

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Original URL: https://www.adelaidenow.com.au/news/south-australia/south-australian-liberals-casual-tv-ads-aim-to-boost-popularity-of-leader-steven-marshall-ahead-of-2018-election/news-story/48466b8afffa69ee0d2fb92e58c1c9bf