Meet the 25 most influential heavy-hitters leading SA’s tourism industry out of COVID-19 lockdown

As South Australia emerges from lockdown, we profile 25 heavyweights who can drive our tourism industry out of the economic turmoil caused by a global health crisis.

Meet the 20 most influential heavy-hitters leading SA’s tourism industry out of the COVID-19 crisis.

Sick of going nowhere under COVID-19 travel restrictions? If you live in South Australia, there’s nothing to stop you taking a road trip or a mini break in our state for a getaway.

We have some of the best and most unspoilt holiday destinations in the world – much of it unexplored by locals and reachable by car.

The tourism industry – our travel bookers, tour and cruise operators, accommodation hosts, air, sea, rail and bus services – is one of our greatest economic drivers valued at billions of dollars a year and employing tens of thousands of workers.

It’s also one of the hardest hit by the coronavirus health crisis, with some operations suffering the double whammy of COVID-19 and bushfires.

But SA’s tourism sector is one of our most innovative and resilient, and many in the industry have grand plans to not only keep going, but keep building this vital engine of our economy.

They now have the opportunity to be among the first industries to respond and recover and get us all moving again. How will they lead the way and reinvent their businesses? And who will be the champions of our tourism industry?

TAP EACH PHOTO TO LEARN ABOUT THESE INDUSTRY LEADERS