Betts, Chalmers sell South Australia to global tourist market
FOOTBALL star Eddie Betts scales the Adelaide Oval roof climb and Olympic champion Kyle Chalmers swims around the oyster farms off the Eyre Peninsula in a new tourism campaign to showcase the state.
FOOTBALL star Eddie Betts scales the Adelaide Oval roof climb and Olympic champion Kyle Chalmers swims around the oyster farms off the Eyre Peninsula in a new tourism campaign to showcase the state.
The first TV commercial will go to air tomorrow during the AFL Grand Final between the West Coast Eagles and Collingwood and seeks to build on South Australia’s $6.7 billion visitor economy.
The Rewards Wonder campaign showcases the many unique places and experiences across South Australia and will include a five-day live stream in Rundle Mall and online using 120 hours of continual footage from locations over the state.
Tourism Minister David Ridgway said the campaign, which also features local singers and chefs, would be a spectacular way to showcase SA.
“As a Government, we are constantly looking to raise the bar in relation to how we market SA to the world, and the campaign takes viewers on an immersive, in-depth journey across our glorious state,” Mr Ridgway said.
“By streaming five continuous days of vision across the length and breadth of SA, we give potential visitors much more than just a cursory glimpse of the amazing experiences they can have here.”
SA Tourism Commission chief executive Rodney Harrex said the campaign was about engaging the community. “It’s about showcasing in 120 hours of footage what our state has to offer,” he said.
There were 65 tourism operators, 10 regions, 31 local talent, 18 cameras, 11 modes of transport and more than 50 local musicians involved in the campaign.
From the top of Adelaide Oval today new Federal Tourism Minister and South Australian Senator Simon Birmingham saw his city in a new light.
“It gave a perspective on Adelaide that even I have never had before,” he said.
“For SA tourism is a huge part of our existing economy … but also (has) enormous potential for future growth and opportunity.”
Mr Birmingham said the state had increased the number of international flights and, with that, international tourists visiting the state.
He said SA was well-placed to also benefit from a Tourism Australia campaign launched recently in South East Asia that encouraged prospective travellers to think beyond the nation’s well-recognised icons like the Sydney Harbour Bridge, and to amazing experiences – such as high quality produce, the outback and wildlife, d’Arenberg cube and Kangaroo Island – that will see them become repeat visitors.
“Adventure, indulgence, relaxation and wonderment,” Mr Birmingham said.
“There will be new experiences coming on stream to help attract high spending, high worth visitors to the state.”
