Tammy, Amy and Emilee Hembrow launch new business Selfish Supps
Hembrow sisters Tammy, Amy and Emilee — already Australia’s most famous social media entrepreneurs — have mooted a kardashian-style reality TV show based on their lives.
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As Australia’s answer to the Kardashians, the Hembrow sisters have mooted a reality show based on their lives.
With Tammy, Amy and Emilee Hembrow embarking on their first official business together as a trio, Australia’s most famous social media entrepreneurs say they would be open to a TV show under the right circumstances.
“If we did anything, it would be obviously, like, real,” Tammy told News Corp.
“I feel like it’s not something we wouldn’t do, let’s just leave it at that … stay tuned.”
Whatever they do decide to put their name to, don’t think Married At First Sight style reality.
Amy said: “It would have to be right and it would have to be authentic to us. We wouldn’t want it to be drama focused and you know like what a lot of stuff is out there.”
And Emilee said: “It is not off the books.”
The Telegraph sat down with the sisters at Amy’s suburban Gold Coast home to exclusively announce their new business venture, Selfish Supps.
Tammy is widely considered Australia’s original influencer, with more than 17.2 million followers on Instagram and an estimated net worth of around $50 million.
Earlier this year, Tammy featured in Forbes Australia’s inaugural 30 Under 30 list.
An early adopter of social media, she used her profile to build a small empire that includes her businesses: fitness app Tammy Fit, athleisure brand Saski Collection, and Show Up Retreats.
Her sisters followed suit, also building their own dedicated followings on social media and creating their successful skincare clinic Sskin.
Between them, they have 10 children – Tammy is mum to three, Emilee five and Amy two.
While open with their lives on social media, they have in the past been guarded with media due to the intense scrutiny on the personal front.
This is a rare insight into their family and business lives together.
“I feel like we’re just like really normal, like I think people can see us together and we are just silly and playful and have fun together but we’re also mums and also businesswomen,” Tammy said when asked why people seem to be fascinated by the sisters.
Emilee said: “I think people are interested because there are so many of us and we’re all so close and we all have kids and we all have businesses. We’re all so different.
“So I think people are just interested in a big family that’s doing so many different things, there’s a lot going on.”
The women are the subject of constant chatter online about their personal lives, with the latest speculation being around Tammy’s new marriage to husband Matt Zukowski, of Love Island fame.
The pair were wed in a lavish ceremony at Chateau Du Soleil in Byron Bay at the end of last year.
“Married life is great, I love being a wife,” Tammy said, adding more generally of how she copes with the attention: “I feel like I’ve been in, like, the public eye I guess for so long, so I’ve always had my sisters to lean on and just to keep me grounded and to just go to for anything and everything. We sort of always have been like a little trio.”
Amy said: “We are like built-in best friends, you will always have that support”.
Selfish Supps is a range of sports nutrition products, including lean plant protein, electrolyte powder with magnesium and vitamin C, and phyto blue-greens with probiotics for gut balance.
They are products made by women for women. Acknowledging the supplements industry is already a cluttered one, the sisters believe they have a strong point of difference.
“You go to the store and everything is so confusing,” Tammy said.
“It’s very male-dominated, a lot of the stuff … it is like very bodybuilder vibe, and we wanted something that was just so simple for women, it takes the guesswork out of it.”
Launching exclusively in Chemist Warehouse and online (selfishsupps.com) on Tuesday, the sisters are already looking at expanding the range.
The name Selfish was a way of flipping the script on what is traditionally considered a negative word.
“The wellness industry we are obsessed with, it is growing so fast,” Emilee said.
“That’s something we really want to do with Selfish, is to really give our community the confidence to prioritise themselves.
“That’s where the name came from, selfish not being a dirty word at all, you need to look after yourself to then be able to look after your kids and run a household or go to work.”
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Originally published as Tammy, Amy and Emilee Hembrow launch new business Selfish Supps
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