Geelong Advertiser readership grows: Roy Morgan report
The Addy’s unwavering commitment to hold decision-makers to account and put readers first is paying off. Here is why.
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The Geelong Advertiser’s relentless pursuit to being the voice of the people is paying off.
The newspaper has cemented its position as one of the nation’s best performing regional brands, according to the latest readership figures.
A Roy Morgan report, released today, shows the Geelong Advertiser’s total cross-platform audience reached 490,000 for the 12 months ending this March.
This is a surge of 2.7 per cent – or 13,000 readers – over the last year.
Over the six months to March, the cross-platform audience grew by 3.8 per cent or 18,000 readers.
Weekday print readership jumped 21.4 per cent in the past year and 17.2 per cent in the past six months ending March – making it one of the best performing regional weekday mastheads.
The report release comes after the Addy’s bold move to go against recent print trends and significantly boost its weekday editions instead.
Monday to Friday papers now boast additional pages, new sections, more voices, more local sport and TV and extra puzzles.
The Geelong Advertiser has also been leading the conversation about the region’s future with its successful Future Geelong series now being in its third year.
The growth showcases the Addy’s rising influence.
Editor Nadja Fleet thanked loyal readers for placing their trust in the Addy and its team of journalists.
“For 184 years, we’ve put our readers first and, in return, we’re proud to remain their first choice for news, sport and entertainment,” she said.
“Our commitment to giving the people of this region a voice and holding decision-makers accountable remains unwavering.”
The Addy’s sports section was another standout performer with readership across print and online jumping by a whooping 41.8 per cent in 12 months.
Saturday editions are also on the rise.
Readership climbed 19.4 per cent to 43,000 over six months, showing resilience in a competitive weekend market.
Originally published as Geelong Advertiser readership grows: Roy Morgan report
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