Ultra-luxurious brand reveals elegant SUV

Iconic British Brand in their own lane with ultra-luxurious SUV market.

The world’s most luxurious SUV just went to a new level.

Rolls-Royce’s updated Cullinan Series II has arrived in Australia for a special preview designed to woo Australia’s richest drivers into dropping a seven-figure sum on their ultimate ride.

The exclusive showing was nothing short of spectacular, set against the elegant backdrop of the Sydney Harbour.

Rolls Royce Cullinan Series II.

Launched initially in 2018, the Cullinan set a benchmark for the ultra-luxurious SUV market and it’s easy to see why this is the most requested Rolls-Royce and a favourite for younger drivers.

Changes to the Cullinan Series II include exterior upgrades such as a front fascia has been redesigned with new daytime running lights that curve down towards the lower bumper.

Rolls Royce Cullinan Series II in “Emperador Truffle”, a new colour to Rolls. Picture: Easton Chang

From the side, the SUV boasts new 23-inch wheels – a first for Rolls Royce.

Subtle changes were made to the rear, including a larger exhaust surrounds and a protective plate between the dual exhausts.

Rolls-Royce have also introduced a new colour, “Emperador Truffle”, which is infused with glass particles that shimmers with a “Crystal Over” finish.

Inside, the Cullinan Series II presents a sophisticated cabin crafted to perfection.

A standout feature includes the new upper dash glass panel, stretching from pillar to pillar.

Rolls Royce Cullinan Series II.

On the passengers side, they are greeted by an illuminated dashboard panel, a feature borrowed from the Ghost and Spectre models.

Another new feature is the new clock cabinet, which showcases the iconic Spirit of Ecstacy figure that took four years of careful collaboration between Rolls-Royce digital and analog artisans.

Rolls Royce Cullinan Series II offer a new fabrics made from Bamboo. Picture: Easton Chang

The seats can now be upholstered in a “Duality Twill”, a new fabric made from Bamboo, available in Lilac, Chocolate and Black, and 51-thread colour choices.

Additionally, the front also features a new infotainment system which runs the SPIRIT operating system.

Rear seat passengers are treated to luxury with an electric fold down tray, with independent infotainment systems that offer streaming services, plus heated and massage seats.

Rear passengers are treated to their own tray table and infotainment system with wireless earphone capabilities. Picture: Easton Chang

It’s a beautiful balance of luxury and cutting edge technology and a sense of practicality and functionally is noticed throughout.

With each new facelift, Rolls-Royce said they have been listening carefully to their clients.

The Cullinan success globally has lowered the age of Rolls-Royce owners to just 43, as younger more dynamic clients gravitate towards the brand.

Pricing for the Cullinan Series II in Australia begins at AUD $777,000 plus on-road-costs, with the Black Badge Cullinan Series II starting at AUD $895,000.

That’s before customers add their own touches to the car that push its price much higher – after all, the brand believes no two cars leave the factory with the same specification.

Deliveries for the Cullinan Series II start in the fourth quarter of 2024.

Originally published as Ultra-luxurious brand reveals elegant SUV