Barossa tourism providers Le Mas unveil $4m expansion plans at Rowland Flat

A $4m boutique tourism redevelopment will give you a taste of France in the Barossa – complete with Provençal-style buildings, cellar door and wellness centre. See the plans.

A Barossa tourism provider has unveiled plans to bring a slice of France to South Aussie holiday makers.

ESD Planning and Design has lodged a development application to redevelop Le Mas Barossa into a “boutique scale” luxury accommodation, only two years after first opening the doors to the re-imagined 1857 farmhouse.

The property at 1929 Barossa Valley Way, Rowland Flat, is owned by former fashion event organiser Llewelyn and Geraldine Frater-Wyeth who have put $4m behind the redevelopment.

The couple first opened the Petite Hotel in 2020 with the existing farmhouse inspired by the old stone houses and contemporary Provençal style of southern France.

According to planning documents, the proposed expansion will see the creation of an additional double-storey accommodation building to house six guest suites.

ESD Planning & Design has lodged a development application with the Barossa Council for a new wellness spa, function centre and tourist accommodation at 1929 Barossa Valley Way, Rowland Flat. Source: Plan SA.

The development will include a new spa and wellness centre.

The new building will be separated from the original farmhouse – home to an additional four guest bedrooms.

The proposed tourism development also includes a wellness centre and spa, a deck overlooking the North Para River, a cellar door and a function centre with a capacity for 100 guests.

The site is already home to a heated outdoor pool.

ESD Planning and Design director Elinor Walker said the development had all the makings of boosting the Barossa’s existing tourism offerings.

Ten guest rooms will be on offer upon completion of the development, alongside function and wine tasting facilities.

A new function space and dining area will have capacity for 100 guests.

The pool at Le Mas in the Barossa.

“Tourist and associated value adding development is a significant contributor to the Barossa economy and its appropriate and sensitive growth is vital for the region to remain competitive,” she said.

“The proposed expansion provides for a unique form of high quality development which is highly sought after in southern Barossa.

“The development will include the construction of high quality, architecturally designed accommodation which will interact with the existing accommodation and associated restaurant.

The built form has been designed to limit its impact on the rural landscape and will enhance the visitor experience to Rowland Flat through the provision of a luxury tourism development which is of a boutique scale.”