Adelaide Hills artist turns coronavirus face masks into fashion items
A South Australian artist, who has been operating on a 50 per cent loss since the start of the coronavirus pandemic, has found a creative way to promote and sell her colourful art.
Adelaide Hills
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Turning face masks into fashion items has become a new way of life for a Hills-based artist.
Jules Summers has taken to printing her animal and nature-style art work onto face masks after being forced to think outside the square to offset her dwindling income due to COVID-19.
“Everyone is affected one way or another by this devastating event and not one industry is untouched,” Ms Summers says.
“Personally, my income lost has been about half to what it usually is – which is huge as being an artist is hard the best of times.
“It’s forced me to think outside square to make ends meet, which is how I came up with the idea to put my art on face masks.”
While the inititative primarily aims to boost Ms Summers “very sad income”, she said she hoped to distribute masks for free in the future.
“If I could afford to give them away I probably would,” she says.
“I paint to bring joy to people, which is why all of my work is bright and happy, even though they are generally about society issues, such as deforestation.
“However, my main objective is to see someone smile when they look at it, so I hope that will be the case when you see someone wearing one of my masks in the street.”
Ms Summers says she currently had about 100 masks with various designs for sale at her business in Nairne.
Each mask, which comes with a disposable underlayer, is $20 and can be ordered via email at julessummers@hotmail.com