Three decades since Baywatch, Pamela Anderson revives iconic red swimsuit look for fashion brand Missguided

NEARLY three decades since Baywatch hit our TV screens, Pamela Anderson is back in her red bathers ... and no one can tell the difference.

Showing that a full face of make-up, a full-bodied head of hair and a very neat figure are her trademarks, it is THAT red cossie that Pamela Anderson wore in Baywatch that really made her famous.

The iconic bombshell became a household name in the mega-popular 90s beach-side TV series and has revived her signature look for the fashion brand, Missguided, for an explosive kick-off to the inexpensive brand’s new fashion season.

A great ‘revival’ of the 1989 Baywatch red cossie, circa 2016

Celebrating the ultimate mega babe, Pamela is model the brand’s new SS16 collection of vibrant bold swimwear, deep-plunge lace-up bodysuits and cut-out panelled bardot dresses, drawing on the pin up’s iconic look of the Pamela Anderson we know from the 90s.

“As a fun and bold brand, we believe in championing confidence and empowering women — Pamela Anderson is the ultimate babe and original pin-up for that. She’s iconic,” says Nitin Passi, CEO & Founder of Missguided.

Miss-guided? Nope. Just Miss Red.

In collaboration with Missguided, the campaign concept has been dreamt up by freelance creative director & super stylist Soki Mak who works with Dazed, ID and Hunger and styled females such as Paris Hilton, Ellie Goulding, Iggy Azalea and Marina & the Diamonds.

Red. Cossie. Pammy-style, from the Missguided collection

Known for her hyper real aesthetic, Mak brought Swedish photographer Arvida Bryström for a collaborative all-women team. The team wanted to represent what the Missguided brand stands for with their #babesofmissguided campaign.

Standard: Pammy showing what she is made of ...

Together with Ms Anderson, Mak and Bystrom created a bold yet candid campaign that shows all sides of Pam — ‘the iconic sex symbol, the real woman behind the pin-up persona and her strong beliefs as a strong, successful empowered female’, goes the media release.

On the other hand, it just shows a 48-year-old woman looking not dissimilar to how she looked nearly 30 years ago, albeit with lots of hair, make-up, a well-toned body and some styling love.

Pamela showing off body-con fashion from the Missguided campaign.

Originally published as Three decades since Baywatch, Pamela Anderson revives iconic red swimsuit look for fashion brand Missguided