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SA Weekend 10 Year Special: Google trends for South Australia over the last decade

We know what you’ve been searching, South Australia. From tennis to terror, pandemics to power blackouts, these are the stories that caught South Aussies’ attention over the past decade … at least according to Google.

We know what you’ve been searching, South Australia.

From tennis to terror, pandemics to power blackouts, these are the stories that caught South Aussies’ attention over the past decade … at least according to Google.

2009

The Twilight Saga film releases

You either loved it or you hated it, but the teen vampire saga Twilight enchanted South Australian teenagers and created an army of clashing Team Jacob and Team Edward fans arguing over who would make the better supernatural boyfriend. People tuned in online when movie two, New Moon, was released in November 2009.

Black Saturday bushfires

South Australians watched on more than most of the country as one of Australia’s worst bushfire disasters in history, Black Saturday, engulfed Victoria taking the lives of 173 people and injuring 414 others.

Swine Flu

It was the first flu pandemic to hit the world in 41 years and it created global panic. Official figures say there were 37,500 confirmed cases of Swine Flu in Australia with 191 deaths, although 2012 US research suggests 1600 deaths could be more realistic. The virus was first detected at a Mexican pig farm in April, then quickly spread.

2010

Tony Abbott’s election campaign

The pollie in budgie smugglers attracted plenty of attention for all the wrong reasons during the 2010 election campaign. South Australians couldn’t resist searching online for latest blunders and beach fashion choices. He lost the vote but was elected in 2013.

Julia Gillard’s takeover

The Adelaide-raised politician was voted in as Australia’s first female prime minister in August, just two months after betraying former Prime Minister Kevin Rudd and taking the top seat. South Australians were more interested to find out about the takeover than her win, according to the trends data.

2011

Earthquakes

Three earthquakes caught our attention in 2011. The first was in February in Christchurch, New Zealand, when the South Island city was hit for the second time in six months by a huge quake. Weeks later attention turned to Japan when a powerful earthquake caused a tsunami that led to the nuclear power disaster at Fukushima. The third incident may be more difficult to recall in years to come. It occurred on October 19 when Adelaideans woke in the early hours to a brief 3.3 magnitude rumble, triggering a surge of media attention and We Will Rebuild memes.

Osama bin Laden’s death

After years on the run as the mastermind behind the attacks on the United States on September 11, 2001, bin Laden was declared dead by President Barack Obama on May 1. The news triggered raw emotions across the world, particularly in the US, as many remembered the 3000 killed.

2012

Lance Armstrong’s cycling ban

Stripped of seven Tour de France titles, Lance Armstrong suffered his downfall after he was found to be using performance enhancing drugs. He remained the centre of attention of online searches for most of the year, but the peak was in June after Armstrong had been charged with doping and was suspended from competing.

The London Summer Olympics

South Aussies got more into the spirit of the Olympic Games than most, showing 13 per cent more interest than the average Australian. Only Tasmania surpassed us.

Syrian Civil War

The uprising against president Bashar al-Assad escalated into a civil war in May. Fighting reached the capital Damascus and Aleppo that year and by mid-2013 the United Nations reported 90,000 people had been killed in the conflict. Revised death tolls in 2016 reported 400,000 Syrian deaths since the conflict began in 2011.

2013

The Ashes loss

South Australians’ love of cricket was tested by the Australia v England 2013 Ashes series, which ended in a painful 3-0 loss.

Breaking Bad final season airs

The human fascination for disaster and destruction led to a huge following for Breaking Bad, the US crime drama following the downfall of Walter White. SA interest in the five-season series peaked in 2013 with the airing of the finale.

2014

Malaysia Airlines Flight 370 goes missing

The tragedy of Malaysia Airlines Flight 370 still baffles to this day, because — apart from some small bits of debris — the wreckage has not been found. There were 239 people on board the aircraft, which vanished on March 8.

Death at the Show

The 2014 Royal Adelaide Show was plagued with sorrow after eight-year-old Adelene Leong was thrown from a ride during a family holiday with her mother. The ride owners were convicted of health and safety failures and fined while charges against a safety engineer were abandoned amid a failed SafeWork SA inquiry.

Schapelle Corby’s release on parole

After spending nine years in prison for bringing 4.1kg of marijuana into Bali, Gold Coast woman Schapelle Corby was released on parole. The case attracted fierce media attention over her continued denial the drugs belonged to her. She was deported to Australia in 2017, pleading for privacy.

2015

Netflix comes to Australia

It’s hard to imagine life without Netflix now, but the US-based movie and series streaming platform only launched in Australia in March 2015. The thriving company has branched out to feature its own high quality movies and shows: Netflix Originals.

Two Bali Nine drug smugglers executed

The 10-year battle of the Bali Nine “ringleaders” Andrew Chan and Myuran Sukumaran to return home to Australia ended as they faced the firing squad in Bali. The group attempted to smuggle 8kg of heroin out of Indonesia in 2005. Five members remain in a Balinese prison with life sentences, after one died from cancer last June and the only female member, Renae Lawrence, was released in November last year.

Phil Walsh’s death

It was a dark day for South Australia and the AFL community when Crows coach Phil Walsh was killed by his son at the family home in July. Cy Walsh was found to be mentally incompetent and detained in a psychiatric facility. He was given supervised medical released last May after being diagnosed with multiple sclerosis.

2016

Rio Summer Olympics

Amid the excitement of another Olympic Games was concern the Games would financially ruin Brazil and the city of Rio de Janeiro. The Games organisers owed creditors about $40 million and Brazil’s economy is still in crisis.

Power outages

When the entire state was left in the dark after severe storms in September, South Australians were constantly checking online to find out when they would get their power back and how the State Government would reduce the chance of power failures in the future. Only three months later — on December 27 when fridges and freezers were full of Christmas Day leftovers — the state endured more outages, with many remaining without power for days.

2017

Roger Federer’s unforgettable win

Popular Swiss tennis star Roger Federer recorded an incredible 2017 season after returning from six months off with an injury. His memorable win against Rafael Nadal at the Australian Open in January thrilled even those who weren’t keen tennis fans, because at 35 years old and with his last major title win five years earlier, he proved hard work and determination pays off.

South Rd

Adelaide mourned as a Plympton industrial worker employed on the South Rd works was killed after becoming caught under a crane in June. It prompted a major investigation and union concerns about the safety of construction workers at night time.

2018

Meghan Markle

Popular Suits actress Meghan Markle walked down the aisle to wed Prince Harry in May, following months of controversy and interest around a possible feud with future sister-in-law Kate, Duchess of Cambridge. With the birth of Meghan and Harry’s first child expected in April there’s bound to be a lot media attention for the royal family this year.

Fortnite

If you have children or are around them a lot (particularly boys) it’s almost guaranteed you’ve heard them talk about Fortnite. Between concerned parents looking up game reviews and kids searching how to do the “Fortnite dance” otherwise known as the “floss dance”, the computer and console game came out as a top online search trend in South Australia this year. If you haven’t heard of the dance, you need to head over to YouTube and watch it.

Donald Trump

Some say his facial expressions and awkward speeches make Tony Abbott appear charismatic, yet US president Donald Trump is still standing strong in his presidency. Many shake their heads at the mention of his name, worried he could start a global war any day. His name was a consistently popular search term for South Australians throughout 2018.

Source: Google Trend data retrieved January 16, 2019, and limited to searches within SA.
Excludes generic or recurring topics such as Australia, news and Adelaide.

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