Meet 30 up and coming South Australian micro influencers: Isabella Chambers reveals fear of sharing life online
These podcasters, business moguls and fashionistas are Adelaide’s micro influencers turning likes into a full time job. See who is on track to the top.
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Fear of judgement stops Adelaide fashion influencer and content creator Isabella Chambers from posting what she wants but she wants to change that.
With over 4600 followers, the 22-year-old has loved sharing her life on Instagram since high school but admits “it’s really hard to post what you want because there is that fear of being judged”.
“As much as I can sit here and be like ‘I post whatever I want’ — I don’t — because there are times where you are going to fear being judged,” Ms Chambers, who posts as @izabella.chamberss, said.
She also is a social media and influencer specialist at fashion store Serafina and said more respect should be given to influencers who post without fear of judgement.
“It’s awesome,” Ms Chambers said.
“I do find that I stop myself from posting specific things or posting as much as I want to.
“But it’s my own Instagram but it’s hard to remember that.”
The micro-influencers said although people judged her social media content, she found herself get jobs in the fashion industry because of her content.
Prior to returning home to work at Serafina in Adelaide, Ms Chambers worked as a freelance fashion stylist in Adelaide and Melbourne and in marketing and social media in Melbourne for fashion brand Pilgrim.
“I remember making the most random photography shoots out of my mum’s old clothes and getting a friend to come over and pose weirdly on my bed,” the social media and influencer specialist said.
“I posted it, I saw how many sends it got and shares and I was like, I know exactly what you’re doing, but that landed me a job in fashion.”
Ms Chambers said in Adelaide “we are quite conservative with who we let become a content creator”.
“I really urge people, Gen Z’s, to put themselves out there and use social media as much as they can,” she said.
“The pay-off is incredible.
“Stop listening to the people who you feel like are going to judge you, I still struggle with that today, but it’s worth it when you come out on the other end and realise how many opportunities you’ve let yourself get.
“Just post. Do it. Press it. Press send. Just do it.”
The Advertiser has complied a list of SA’s up-and-coming influencers with under 10,000 followers.
Here are 30 micro-influencers to follow.
Jazmin Wotton
Handle: @jazmingracewotton
Followers: 2700
Founder and director of Lesser Store Jazmin Wotton takes her just over 2700 followers behind the scenes of fashion buying for the North Adelaide boutique as she jetsets to Paris.
With an eye for aesthetics, she captures it for her grid and curates visually pleasing photo dumps for her followers.
You might even get a sneak peak on what will be available in store.
Andrea Masson
Handle: @andreamasson
Followers: 3600
If her Switzerland proposal in the snow to partner Hayden Ellis, isn’t enough to secure your follow, then Andrea Masson’s ‘old-money’, ‘clean-girl’ aesthetic should be.
With just over 3600 followers her Instagram account is a “visual diary” covering lifestyle, fashion and beauty.
When she isn’t in Europe, she working with jewellery brands Mejuri and Alix Yang Jewellery.
Cassandra Palumbo
Handle: @cassandrapalumboo
Followers: 10,000
Owner of two businesses, a clothing label and an eyelash studio, as well as juggling her own Instagram with almost 10,000 followers Cassandra Palumbo is a force to be reckoned with.
She curates a gorgeous aesthetic showcasing fashion, lifestyle and food.
The business owner also showed followers a glimpse into her engagement to partner Rocky and life with their bengal cat Crumpet.
Georgie Lewis
Handle: @georgielewis
Followers: 10,000
Queen of the tablescape, Georgie Lewis teaches her almost 10,000 followers exactly how to style their dining room and host a dinner party.
She captures the essence of Martha Stewart for the Millennial and Gen Z audience with undeniable style and a sought after ceramics collection.
Every image is perfectly styled and curated and sends her followers into a commenting frenzy asking her, “where did you get that from?” — if she hasn’t tagged it already.
When Georgie isn’t hosting invite-envy dinner parties, she’s travelling to chic holiday destinations, staying in curated hotels, worthy of saving to your “must-visit” lists.
Grace Wakelin
Handle: @graciewakelin
Followers: 2800
The self proclaimed “funnier half” of the new In The Genes Podcast with Bec Morse, her daughter Grace Wakelin is an up and coming influencer to watch.
With a digital camera in hand and an unparalleled eye for style Grace doesn’t just have a sense of humour, she has a sense of fashion.
Showcasing her curated outfits to her almost 3000 followers on Instagram, Grace can be found around the world, from Germany to Fiji, Japan to Italy.
Tanisha Kirk
Handle: @tanishakirk
Followers: 6100
Tanisha Kirk, is the ultimate cool girl.
Her photo dumps of curated content are very chic, especially the collection of pictures from her recent trip to Europe.
Her Instagram, with over 6100 followers, is Pinterest-worthy and makes Tanisha an influencer to have on your radar.
Marisa Ando
Handle: @marisaando
Followers: 4700
Marisa Ando can be spotted at most events with her fellow influencer friends in hand, when she isn’t jetsetting around the world.
Showcasing fine fashions, good wine and teeth straightening options to her almost 8000 followers, Marisa is an micro influencer to have on your radar if you enjoy timeless aesthetic.
Elly Hudson
Handle: @ellymhudson
Followers: 3600
Owner of clothing hire business Night Hire Apparel, Elly Hudson, shares her life to over 3600 followers on Instagram.
Whether it’s shoot days, everyday life or what she’s wearing, Elly captures each moment.
She’s either snapping pictures on her iPhone or her digital camera and posting them for her followers.
You’ll see her attending events and showcasing brands like City Beach, Vacay Swimwear and Triangl.
Kiara Pericleous
Handle: @kikipericleous
Followers: 4100
Owner of acai bar Acaico at Grange and Morphett Vale, Kiara Pericleous also creates content for her over 4100 followers on Instagram.
Posing in a range of outfits across the world, Kiara showcases her unique style for her followers to replicate.
Jessica Phipps
Handle: @jessrosephipps
Followers: 3200
Jessica Phipps shares her outfits to her over 3200 followers.
Travelling interstate for fashion weeks, Jessica is passionate about style and often partners with fashion and accessory brands like watch brand Daniel Wellington and shoe brand Tony Bianco.
She also showcases Adelaide hotels like Eos by SkyCity and the InterContinental Adelaide.
Georgina Neves
Handle: @georginaneves
Followers: 9100
Makeup artist by trade Georgina Nevers is also an influencer to just over 9100 followers.
This beauty has an enviable wardrobe filled with fit and flair dresses, designer bags and a range of different sunglasses.
Georgina takes her followers through not only her sense of style but her travel adventures — whether it’s a quick trip interstate or overseas.
Brianna Emily
Handle: @bri.emilyb
Followers: 8000
With just over 8000 followers, Brianna Emily effortlessly includes her partnerships into her content and aesthetic.
Brianna showcases her style through reels while including discount codes in the captions to a range of brands.
She also showed her followers how to achieve a blowout with her partnership with GHD hair.
Brianna also includes content of her adorable dog Crumpet.
Stephanie Ockenden
Handle: @stephanieockenden
Followers: 3100
Mum-of-three Stephanie Ockenden gives her just over 3100 Instagram followers a glimpse into her busy life.
Whether she’s celebrating a restaurant opening or anniversary or a brand’s new collection, you’ll always see Stephanie at an event letting her followers behind the veil.
Stephanie regularly posts her outfits, tagging where to buy the pieces.
She’s been married for 10 years and recently celebrated by purchasing a large ring, a processes she documented on her Instagram for her followers to be apart of.
Jela Phillis
Handle: @jela.phillis
Followers: 6000
Jela Phillis showcases her outfits and lifestyle for her almost 6000 followers on Instagram.
With partnerships with a range of brands including Vacay Swimwear, PepperMayo and Attire for Hire Adelaide, Jela has jumped into the influencing career straight away, having graduated high school in 2022.
The influencer and model dates Adelaide United soccer player Luka Jovanovic. Last year the pair travelled to Bali together, with Jela even snapping pics of the holiday for her IG.
Cassie Soteriou
Handle: @cassiesoteriou
Followers: 2000
Posting her “digital diary” to just over 2000 Instagram followers, Cassie Soteriou focuses on lifestyle, fashion and beauty content.
Whether she is styling outfits, trying some of Adelaide’s newest restaurants, or showcasing a new beauty look, Cassie has captured the content.
She showcases brands like Hotel Indigo, PepperMayo, Cotton On, Ambleside Distillers, POMPOM Avenue and The Greek on Halifax.
Kyla Young
Handle: @kylayoung_
Followers: 5100
Kyla Young wants her 5100 followers to be inspired to stay fit.
Constantly rocking workout wear, Kyla promotes activewear brands like MNDST, Keep that Pump and By Devine.
But she also loves fashion and lifestyle, showcasing her style outside of the gym, wearing brands like White Fox, Lounge and Billy J Boutique.
Jahara Nolan
Handle: @jahara.nolan
Followers: 3000
Fitness coach Jahara Nolan showcases her passion for fitness and health as lifestyle to her almost 3000 followers.
Sharing discount codes for activewear brands like MNDST Activewear and TMJ Apparel, Jahara is a quintessential up and coming influencer.
When she isn’t posing for Instagram pics or in the gym, she’s on stage competing in fitness competitions or modelling for brands.
Phoebe Coombes
Handle: @phoebe.coombes
Followers: 2200
Phoebe Coombes takes her just over 2200 followers along with her to parties, eating around Adelaide and hanging out with friends.
Dressed in stylish outfits, Phoebe’s clothes are sometimes tagged in case her followers want to cop what she’s dressed in.
Lucy Damin
Handle: @itslucydamin
Followers: 2700
Brand and marketing for Hair Care Group, Lucy Damin takes her around 2700 Instagram followers through her daily routines, whether she’s getting dressed, getting her hair done or going to the polo.
You can trust Lucy will tag everything she has on in each video or picture so you can cop what she has on.
With her eye for style, you’ll want to click follow.
Soph Treloar
Handle: @sophtreloar
Followers: 5800
Posting to almost 6000 followers, Soph Treloar posts her outfits and what she gets up to around Adelaide.
She tags the brands she wears including, Vacay Swimwear, Studio Lexi and Kooaki.
Soph also keeps her followers updated about her running progress.
Andjela Stojanovic
Handle: @andjelastojanovic__
Followers: 5500
Showcasing her lifestyle, Andjela Stojanovic often works with brands like AF Hire, Astala Luna, One Fit Hire and JT Luxe Jewellery.
She takes her over 5500 followers along on her trips interstate to Melbourne and the Gold Coast and also overseas to Japan.
Anastasia Iliou
Handle: @stassiibabyyy
Followers: 1300
With just over 1300 followers Anastasia Iliou is definitely an up and coming influencer.
Digital camera, or digital camera filter, in hand, Anastasia should have your Instagram feed lit up.
Offering not only gorgeous outfits and makeup looks, this content creator offers trips to Europe and an insight look into events.
Amelia Mastrapasqua
Handle: @ameliamastrap
Followers: 3300
Although Adelaide is about to lose up and coming influencer Amelia Mastrapasqua to the Gold Coast, she did begin her career here with us.
From supporting brands like Niu Swim and festivals like Wildlands, Amelia showcases her fashion and lifestyle to almost 3500 followers.
With a passion for travel, she lets her followers in on everything she gets up to and her followers get a front-row seat right on the grid.
Emily Wray
Handle: @emily.wray
Followers: 1500
Fitness and fashion influencer Emily Wray inspires her 1500 followers to get fit with her Instagram content.
Whether she’s posting inspiring videos to her feed collaborating with other content creators or she’s modelling fashion looks with a photographer, Emily’s content is worthy of a follow.
Samantha Milob
Handle: @samanthamilob
Followers: 1100
Samantha Milob takes her just over 1100 followers through her decision making processes, whether it’s getting dressed for the day, or deciding what to eat for brunch or how she’ll style her new sneakers.
Her reels recap her lifestyle and showcase what she’s been up to.
Karissa Williams
Handle: @kariwilliamsss
Followers: 3200
With just over 3200 followers Karissa Williams, who is a qualified dental nurse, posts pictures of her outfits and lounge wear with a pastel aesthetic.
Karissa has a relationship with the brand Lounge and is often seen posing in their collections.
She also posts images of jewellery or herself attending events across Adelaide.
Milli Grant
Handle: @milligrantt
Followers: 7900
Originally from Adelaide, Milli Grant has recently moved to Sydney after co-founding a carry bag business called Juniper Muse.
With almost 8000 followers, Milli posts pictures of her outfits from Pretty Little Thing or PepperMayo.
Milli has posted about navigating her new life in Sydney, while she makes regular trips back home.
Jordan Lavis
Handle: @jordan_ellen_lavis
Followers: 1800
Jordan Lavis showcases her creative career as a photographer as well as her personal life to her just over 1800 followers.
She posts the outfits she wears and what she gets up to around Adelaide and interstate.
Jordan has posted in brands like Sportsgirl and Ester and Co and attended events for Saint Studio and House of Happy Hour.
Hannah Pietsch
Handle: @hannah.pietsch
Followers: 5200
Founder of luxury Airbnb management company Hannah Pietsch also showcases her life to just over 5200 followers.
When she isn’t taking care of holiday homes, she is often travelling herself, whether she’s in Europe, Bali, Fiji or the Philippines.
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