'Lovehoney dupe': Shoppers joke $29 Target massager looks like X-rated toy

The massager claims to have "whisper quiet operation" and is even "splash-proof for easy cleaning." 👀

A $29 massager from Target has left shoppers in hysterics for its uncanny resemblance to an X-rated toy.

The retail giant's Sharper Image Personal Touch Go Massager looks an awful lot like the popular $240 Magic Wand vibrator, leaving people wondering if it is in fact a dupe or just a funny coincidence. 

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The massager is 'whisper quiet' and 'splash-proof'

A woman discovered the budget buy on the Target website and took to a Facebook group to share her hilarious find.

It caused quite a stir and left group members in hysterics, with the post receiving over 620 likes and 489 comments.

Target's product description read: "Treat yourself to a soothing massage with our Sharper Image Personal Touch Go Massager!

"This innovative device is designed to relieve tension in your neck, shoulders and back with its medical-grade silicone cover and relaxing vibration."

The massager has vibrator-like features like "whisper quiet operation" and it's even "splash-proof for easy cleaning."

The packaging also boasts that the tool is rechargeable for convenience, cordless and comes in a sleek white design.

It also promises that you'll be left feeling "energised and relaxed" after using it.

Image: Target / Magic Wand

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"Might have to do the 'leg' work and review it"

Posting to the Facebook group, Aussie woman Kay Tee shared a photo of the product with the caption: "Anyone purchased this from Target? 😂🙈"

One woman commented, joking: "Might have to do the uhh 'leg' work for you ladies and review it."

"Splash proof AND whisper quiet... might buy three," quipped another.

Then a third chimed in, "And look, it even fits perfectly in your handbag!! That's handy."

"Is that what they are calling them these days?" someone else asked.

And then this user pointed out, "Whole new meaning to Target now being self-serve."

"Anyone else getting Samantha from Sex and the City vibes?" remarked a different woman. 

"I didn't know Target sold adult toys," stated another shopper. 

Someone else concluded, "I feel like a budget vibrator from Target or Kmart would give you an electric shock."

Kidspot contacted Target to see if they're being intentionally cheeky. 

Originally published as 'Lovehoney dupe': Shoppers joke $29 Target massager looks like X-rated toy